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  • Writer's pictureCraig Williams

The Benefits of Architectural CGI for Selling Properties

Updated: Aug 30, 2023



Architectural CGI (Computer-Generated Imagery) has revolutionized the way in which properties are sold. It provides a way for potential buyers to visualize a property before it has even been built, giving them a better understanding of what they can expect from the finished product. Here are some of the key benefits that architectural CGI can offer:


Improved Visualization


Architectural CGI provides a highly realistic representation of a property, which can help potential buyers to visualize it in a way that is difficult to achieve with traditional 2D drawings or even physical models. This can be especially useful for properties that have not yet been built, as it can give buyers a clear idea of what to expect from the finished product.


Better Marketing


CGI images can be used to create highly effective marketing materials, such as brochures, websites, and video tours. These materials can be used to showcase a property's unique features and benefits, helping to attract more potential buyers and ultimately leading to more sales.


Cost Savings


Using architectural CGI can help to save costs in a number of ways. For example, it can eliminate the need for physical models, which can be expensive and time-consuming to produce. It can also help to reduce the number of design iterations required, as potential issues can be identified early on in the process.


Increased Flexibility


Architectural CGI allows for greater flexibility in the design process, as changes can be made more easily than with physical models. This can help to speed up the design process and ensure that the final product meets the needs of the client.

Overall, architectural CGI is a valuable tool for selling properties, offering improved visualization, better marketing, cost savings, and increased flexibility. If you are involved in the property industry and are not yet using CGI, you may be missing out on a valuable opportunity to improve your sales and marketing efforts.





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